SonyEricsson Open Tennis Miami
In its second year as title sponsor of the Sony Ericsson Open, Sony Ericsson Mobile Communications continues to raise the bar when it comes to presenting tennis to the world, and this year’s tournament was truly a complete entertainment experience for both fans and players alike.
A networked BlueCastExtreme system was used to offer over 290,000 visitors with 47 different pieces of content including screensavers, ringtones and exclusive video interviews with the players.
Intel BMW Sauber Formula One
This season Intel continues its sponsorship of the BMW Sauber Formula One team in what's shaping up to be one of the most exciting seasons ever.
Multiple BlueCastExpress systems are being taken on tour with the BMW team to provide visitors to each F1 race meeting with exclusive content and links to the Intel F1 website.
Universal Music @ Camden Crawl
For 48 hours over an April weekend North London was the venue for The Camden Crawl, with over 100 bands playing at a wide variety of venues to the young, hip and trendy NW1 crowd.
BlueCastEvent servers were used to promote new acts on the Universal label, sending out complete MP3 tracks as well as ringtones, screensavers and band photos.
For press/media enquiries please email press@filterww.com with your contact details. For urgent enquiries please call Filter Worldwide on + 44 [0] 870 350 7501.
MTV's The Bedrooom Diaries
The show is hot off the heels of the last controversial show ‘The Virgin Diaries,’ and follows nine teenagers around for six weeks on each of their individual journeys – whether it may be coming out to their parents, going to university at 19 with a two year old child or growing up as a young Muslim in today’s society. The BlueCastEvent system was used to launch the show in Carnaby Street during February.
Hummer H3T
HUMMER is bringing its unmistakable style and unmatched capability to the truck market with the 2009 H3T. Multiple BlueCastEvent systems were being used to launch the H3T at the recent Chicago Auto Show where customers can get exclusive photos and vehicle options on their mobiles.
Cirque de Soleil's Varekai
Visitors to the prestigious Royal Albert Hall in London were offered exclusive content to their handsets courtesy of LloydsTSB who are sponsors of the show. BlueCastExpress servers located in bars and cafés around the Royal Albert Hall delivered the content to hundreds of visitors a day.
First Bluetooth, Now WiFi
The new BlueCastWiFi option allows anyone with a WiFi-enabled device to view BlueCast content. This makes BlueCasting the only proximity marketing system which works with Apple's new iPhone, the iPod Touch and Sony's PSP gaming console.
MTV Europe
Our friends at MTV have taken delivery of a portable BlueCastEvent system which is being used to deliver free content at MTV's headquarters. This includes uncensored clips from The Osbournes, where we discover Sharon is saying under the beeps!
Vodafone Passport
A number of BlueCastExtreme systems were used to target travellers at London's Heathrow Airport for Vodafone. Passengers were provided with a shortcode that allowed them to sign up to Vodafone Passport annd save serious money when calling from abroad.
Microsoft Tech:Ed 2007
BlueCasting was deployed throughout the recent show in Orlando. Delegates were treated to PodCasts, special offers and freebies for the duration of the show.
JP Morgan Chase
The leading financial services organisation recently used BlueCasting systems to send special offers direct to consumers' mobiles and PDAs during a major homebuyer show in America.
Universal Music
Bored of waiting in line to get into that gig? Fret no longer, as the chances are you'll be gifted a ringtone, wallpaper or other goodies from Universal who use portable BlueCasting outside the venue!
BluesFest 2007
The White Stripes and Bob Dylan were amongst the amazing line up at this year's BluesFest in Canada. Sponsored by Cisco Systems, BlueCasting was used to maximise the brand's event exposure.
Pepsi + Yahoo! Music
80 bus shelters across New York were used to deliver bi-weekly updates on the newest bands to hit the area. Each BlueCasting unit delivered clips a new location-relevant clip every two weeks.
Pearson Airport
Commuters in Toronto's major airpoirt can now receive up-to-the-minute news, sports and weather updates courtesy of BlueCasting units. The system is part of the on-going Cisco Systems sponsorhip.
SonyEricsson Night Tennis
BlueCasting is promoting the Night Tennis events in Miami this spring, supported by SonyEricsson. The world's leading players battle it out over 3 minute games in neon-lit courts.
Altoids
They're curiously strong, they're covered in chocolate and they're our favourite mints. Citizens in Chicago are being treated to Altoids freebies, gifted to them by teams of Segway-riding promotions teams.
Cisco Systems
With the phrase 'Welcome to the Human Network' Cisco Systems is bringing the message to passengers at Pearson International Airport in Toronto, via three unique mobile movie clips.
Spill Festival 2007
Spill is the UK’s newest festival of performance, live art and experimental theatre. Visitors to Spill are treated to BlueCast content such as video clips, screensavers and discount coupons.
Planet Earth
Having launched the BBC's Planet Earth series in the UK we've teamed up with Discovery Channel for the USA launch. 40 locations across New York deliver video clips optimised for mobile and PDA.
Getting Aroused with Diesel
Our favourite fashion brand used BlueCasting as part of their flagship advertising campaign. Consumers were provided with various clips of models doing what models do.
Future Weapons
Filter has entered a long-term BlueCasting relationship with Cemusa Inc. The deal sees 40 shelters in Manhattan promoting a new Discovery Channel show each month.
British Airports Authority
Working with BAA, Filter has installed a number of BlueCast points to ease the airport experience. Need to check your baggage allowance? Just enable Bluetooth and we'll give you the details.
Dirty Jobs with Mike Rowe
The popular Dirty Jobs TV series is back with new shows in the USA and is being promoted using BlueCasting. Mike Rowe tries out jobs we didn't even know existed. Like 'road kill collector'. Yeuch!
Samsung Blu-Ray Disc
Samsung used BlueCasting to spread the word to thousands of consumers in New York's Times Square as part of the USA launch of the new high definition Blu-Ray video format.
Bobby : The Movie
Filter worked with Miramax and ScreenVision to provie users with exclusive clips from Bobby, the motion picture based on the assasination of Senator Robert F. Kennedy.
England Rugby Football Union
BlueCasting is now a feature at Twickenham, the home of English rugby, and during each International match the system delivers exclusive interviews, classic Twickenham moments and other messages.
Robbie Williams
We're pleased to be working again with our favourite global superstar, Robbie Williams. BlueCasting was used to deliver exclusive live concert footage as part of Robbie's South American Tour.
Royal Albert Hall
One of London's most famous [and certainly most prestigious] venues is using BlueCasting to deliver information to visitors following a successful trial with Amnesty International.
TH Properties
One of America's fastest growing property ventures, THP is a new breed of ethical corporation which gives back to the communities where it operates. BlueCasting is spreading the word for THP at Philiadelphia railyway stations.
London Symphony Orchestra
BlueCasting technology is being used to send photos and audio samples as part of an exhibition sponsored by UBS.
Wimbledon
IBM has BlueCast-enabled trees and grass in London's Broadgate to send the latest scores to mobile. Yes, honestl!.
BMW Z4 Coupé
BMW is using BlueCasting to deliver video clips showing off this gorgeous new sports car. We really, really want one.
LandRover
Can a LandRover's sat-nav unit successfully navigate a Hercules transport plane across the ocean? BlueCasting has the answers.
Lavazza
The bright young things at this year's London Fashion Week were gifted with free coffee courtesy of those beautiful people at Lavazza.
Hard-Fi : In Operation Straight outta West London, Hard-Fi took residence in The Brixton Academy where audiences got free BlueCasting content courtesy of Virgin Mobile.
